What is Brand Management?
Marketing uses tactics to increase perceived value over time. A strong brand management strategy will allow the price of products and build loyal customers by creating positive brand associations, images or raising awareness.
What is strategic branding management?
The branding strategy helps establish a brand and promote a product in the financial market. The key to strategic brand management is selecting a method that will allow for brand growth and frequent updating. A company can add value to their products and services by having a long-term, sustainable policy. This is a combination of techniques that help establish a company's unique identity by maintaining brand quality, customer interaction and brand character.
The strategic brand management process:
Every company shoul...