“We can’t do content. I’m sure we will be able to find you a developer that writes well.”
I still remember this sentence as if it was yesterday, and let me tell you – it really hurt. As the founder of an app development startup myself, I have heard this exact statement more often than one would imagine. While for some entrepreneurs, closing with “Ok then” might be the end of the conversation, most independent developers are likely to go on a long rant thanking them for their time but explaining what they believe is wrong with this approach — usually questioning why any smart businessperson would think or act in such way towards something so valuable!
A recent study by Contently , testing how American professionals feel about content marketing, gave a fascinating insight on how little it is understood by some. Over half of the surveyed professionals believed that their company was unable to benefit from content marketing due to being “too small.”
However, there are many reasons why you should consider hiring a professional content writing agency even if your startup is just beginning. In fact, not doing so might be costing you more than what you think!
1. Your App Will Look Unprofessional
I do not mean this in the sense of aesthetics or user experience, rather I am referring to the PR value and how it can affect your entire brand. Content – whether written for magazines, SEO, advertising campaigns or your app’s home page – needs to maintain a certain level of quality to be effective. Anything less is ineffective or even damaging – like the example I gave above.
No one wants to be associated with an unprofessional startup, now do they?
2. Your App Will Be Ignored
Technical people are often the last ones to understand that content shapes their products and services not only visually but also in terms of marketing, branding and PR. If you want your app to be noticed – i.e., actually used by the masses – what better way than writing great content for it?! A simple online search about “Content Marketing for Apps” brings up results with titles such as” Mobile App Content Marketing: What You Need to Know to Be Successful.” It seems no one is looking for “that developer that can also write well” anymore.
3. Content Can Give Your Startup the Edge
There are many cases where great content turned out to be much cheaper than other forms of marketing, with greater long-term results. This is especially relevant in the app industry where most apps are competing against each other without differentiation. Another study by contently shows how 63% of marketers believe that their content marketing campaign has driven higher ROI than any other form of marketing – why not join them?!
4. Content Marketing Will Keep Your App Popular
The mobile world moves fast and I have yet to meet an independent developer who does not want his/her app to have a longer life-span within the app store rankings. It’s like running a marathon where the route keeps changing. You need to constantly update your app, make it relevant and fresh to keep users engaged and content marketing can help you with this!
5. It Is a Great Investment for Your Startup
There are many reasons why an investment in content writing is beneficial for your startup. The good news is that choosing the right agency (like us!) will often save you money as the quality of their written product will speak for itself – eliminating the need to hire additional proofreaders or editors. More importantly, however, because we know what makes an app popular, we know how to engage its users even if they leave reviews saying something along the lines “this app is terrible!” We know how to change that and we will.
If you’d like to learn more about our content writing services – including web copy, app descriptions and press releases – please do not hesitate to contact us today!