An event without attendees in attendance isn’t really an event, so there’s no question that events are one of the best ways to get your message out to as many people as possible. However, when you throw an event, it can be tough to ensure that all of your attendees are getting the most out of their experience. With digital signage solutions, though, you can turn attendees into viewers, viewers into customers and customers into repeat customers with just a few simple steps. Read on to learn how to use digital signage solutions at your next event and watch your business boom!
Use the News Feed Template
While you don’t need a degree in graphic design, there are some key things you should keep in mind when designing your digital signage. The first thing is using a consistent design theme across all your devices. This helps ensure that your message or brand remains cohesive and recognizable across different screens. It also makes it easier for viewers to find information they want, as they can more easily recognize where it’s located on each screen. Another important aspect of effective digital signage is ensuring that content is visible from a distance (ideally at least 15 feet away). To achieve visibility from afar, use large fonts, high-contrast colors (black text on white background), and plenty of white space around content so viewers can easily see what’s being displayed.
The Logo Template
Don’t just send your guests home with a swag bag. Set them up for success and guide them in experiencing all that you want them to remember by offering branded key chains, water bottles, and other personalized items. First impressions matter, so choose a look that aligns with your brand and let it be seen throughout their experience. With digital signage templates designed for events, you can do just that! Here are seven ways to make sure guests will be able to put what they learn into practice every day
The Split Screen Template
When creating a template for digital signage, it’s important to include both vertical and horizontal slides. The screen is split in half: one side displays a photo, video or graphic; and on other side are two lines of text (for short messages) or more graphics.
Turn any store into a superstore
If you’re not using digital signage at your events, then you’re missing out on a powerful tool for increasing engagement and sales. Here are 7 ways that your company can make better use of digital signage to boost performance at your events
Other ways to use digital signage
You can use digital signage at a lot of different events and settings, from trade shows to street festivals. Most of these events will have some brand behind them—but if they don’t, no matter! Digital signage is a great way to advertise your brand or product while also creating a fun and engaging experience for your audience.