Tourists worldwide always look for the best experience, and therefore, hospitality management is a constantly evolving sector. Because tourists love new experiences, hotels, bars, restaurants, getaway hubs must be updated with the latest trends of their industry and be prepared to adapt to any change.
Thanks to its diverse landscape and culture, Australia has been one of the most favored tourist destinations of the world for many years. For this reason, the hospitality management sector has become one of the fastest-growing industries in this country. Every year numerous students enroll in hospitality diploma courses. In this blog, we discuss 6 crucial hospitality career trends and skills.
Top trends transforming the sector
If you plan to begin your career in the hospitality management industry, it is vital to keep yourself updated about the latest industry trends discussed below.
The use of the most advanced technologies
First of all, you must be well aware of the new technologies used in today’s hotel industry. We live in a digital era where travelers and tourists prefer booking hotels and tour packages online instead of physically going to the tour operator’s office.
In addition to these technologies, hotels and restaurants are also switching to increasing their presence online. They focus on developing well-decorated websites to share the details of their facilities, discounts, and other things. For online advertisements too, websites are an effective platform.
Another area where the modern industry is focusing on is the extensive use of social media. Facebook, Twitter, YouTube, and WhatsApp are the strongest media today, and they can be efficiently used to increase digital presence.
The use of data to improve customer experience
Another important trend that future hospitality management professionals have to focus on is using advanced analytics, customer segregation, and revenue management systems to improve customer experience. Though customer loyalty programs are not new and have been very effective to attract new clients and retaining existing ones, these programs should evolve.
Experts indicated in 2016 that tourism and hospitality organizations could use this data to amaze their customers by providing unexpected offers and rewards.
Many industries are now aiming to become sustainable and find new methods to create an environmentally friendly atmosphere around their businesses. Customers are also expecting to see these changes.
Many restaurants and bars are now removing plastic straws from their services, while hotels choose a new room lighting technique where the light gets switched off automatically after a person leaves.
Another shift that occurred in sustainability is the expanding use of reliable technology to decrease the use of paper. This system has provided the industry with three major benefits.
- It has an environmental perspective.
- It has improved the efficiency of official procedures.
- When combined with third-party booking systems, this new technology creates a next-level environment and software sophistication.
Focus on the well-being of the guests
According to most experts, hotels, restaurants, resorts, and other hospitality establishments should also emphasise the well-being of their guests. In the hospitality courses available in Perth colleges, an essential part of their curriculum is focused on making the guests happy.
Remember that tourists will be coming to your resort or hotel to get some refreshment from their busy working life. You should also make sure that you are providing them with the most advanced facilities available, which may include:
- In-room messaging
- Detox retreats
- Personal chef
- Private saunas
- Fitness centres
- Air purification
Offer authentic local beverage and food
With the dynamics of tourism changing, people prefer exploring the local culture more. So, if you can keep some local dishes on your restaurant menu card, they will love it. Authentic local food has become one of the most popular trends in the hospital management industry.
If you are passionate about cooking, you can search for the chef training courses available in your nearest colleges and enrol in one of them. From this course, you can learn essential cooking skills at a basic and advanced level and become a professional chef.
Focus on the key market within the industry
Focussing and analyzing a key market within the hospitality industry is another vital thing to do. Over the past few years, there has been considerable growth in the sector in Asian countries. So, big brands have been shifting their focus on Asian consumers’ needs. As a future hospitality management professional, it will be important for you to know this trend.
How can you cope up with these advancements?
Completing a formal academic course is always the best option to get an idea of the industry. For students willing to become chefs or restaurant managers, various commercial cookery courses are available in Perth institutions. In addition to Certificate III and Certificate IV courses, there is also a Diploma in Hospitality Management (Commercial Cookery pathway) course.
For specific information about fees and course structure, you can check the college websites.