Making Sure That Expensive Purchase is Worthwhile
Have you ever heard of the tale where an ant, diligently working throughout the summer, meets a grasshopper singing and dancing away his time? Come winter, the grasshopper found himself starving, having failed to prepare, while the ant enjoyed the fruits of his labor. Now, imagine the ant took out a personal loan with a co-signer to secure more provisions for winter, and the grasshopper made an extravagant, unplanned purchase. The regret the grasshopper might feel is analogous to our own buyer’s remorse when we splurge without foresight.
The Emotion and Logic Behind High-Value Purchases
We find ourselves swiping our cards or clicking that “Buy Now” button on a daily basis without giving much thought. It's easy to make these frequent, low-cost acquisitions. However, when it comes to signi...