5 Reasons Why App Developers Should Partner with a Content Writing Agency
"We can't do content. I'm sure we will be able to find you a developer that writes well."
I still remember this sentence as if it was yesterday, and let me tell you - it really hurt. As the founder of an app development startup myself, I have heard this exact statement more often than one would imagine. While for some entrepreneurs, closing with "Ok then" might be the end of the conversation, most independent developers are likely to go on a long rant thanking them for their time but explaining what they believe is wrong with this approach -- usually questioning why any smart businessperson would think or act in such way towards something so valuable!
A recent study by Contently , testing how American professionals feel about content marketing, gave a fascinating insight on how lit...