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Any event is incomplete without the attendees’ feedback. An event evaluation survey is not only vital to determine the success of your event but also to comprehend the efficacy of your event strategies.
In this article, we have covered everything you need to know about virtual event evaluation. Also, find everything about feedback surveys to enhance your event planning.
What is an Event Feedback Survey?
It is an effective way to evaluate the event’s success by understanding your attendees’ event experience. These surveys hold great significance in determining the efficacy of your event strategy and execution. The process of accumulating event feedback has become easier ever since the events industry shifted to an online format. You can now collect all your attendees’ reviews of your virtual event digitally without any hassle.
In addition, it provides a global insight into your event, as with an online event, you can reach a worldwide audience.
What are Event Feedback Survey Questions?
These questions are well-structured and planned survey mediums that help you understand the perspective of your attendees. Not just their opinions but, it also helps get a greater insight into your event through your attendees’ viewpoints. Every remote participant has a different experience, and it is significant to comprehend all their perspectives.
The survey questions after an event can be asked for various events like virtual conferences, virtual fairs, training courses, virtual expos, webinars, and many more. Feedback Survey Questions for events help you collect actionable and objective perceptions that can assist you while planning future events.
Importance of Survey Questions after an Event
Attendee satisfaction is one of the key elements that determine the success of your event. It also helps you gain a differentiated presence in the competitive marketplace. In today’s era, the one with the best attendee experience wins. Whereas, a poor event experience can lead your event towards a downfall as your attendees can always turn into faithful allies.
Therefore, sharing these survey questions is vital for getting a greater understanding of hosting successful virtual events. With the data collected through these event survey questions, you can take productive actions to improve your customer satisfaction. It means, through the feedback, you can turn all the negative event experiences into positive ones for your future customers. An efficient virtual event platform like Dreamcast provides you with countless opportunities to accumulate valuable feedback.
Event survey questions are most important for audience-driven companies or organizations looking forward to attendees’ perspectives.
What are the Different Types of Survey Questions?
There are various formats of survey questions you can incorporate into a feedback form.
#1 NPS or Net Promoter Score Questions
These types of questions come under rating scale questions and are also referred to as ordinal questions. It asks your attendees to give their answers over a numeric scale. However, the resulting values define the net promoter score.
#2 Multiple Choice Questions
This format of questions is best when the options are limited. There are various types of MCQs, and the most basic one is single-answer MCQ. It can also include binary questions, rating questions, and nominal scales. These are not just intuitive but also easy to answer.
#3 Open-Ended Questions
These questions require your attendees to type and explain their answers in brief. The answers are then reviewed and analyzed separately. Open-ended questions are the best options when you need to understand your attendees’ exact opinions without any filter. This way, you can collect more detailed viewpoints of all your participants.
#4 Yes/No Questions
It is a binary question often followed by only the option of yes, no, and an open-ended question based on conditional reasoning. These types of questions are best when you are looking for a simple yes/no.
Top Important Questions to Ask in an Event Feedback Survey
Let’s explore some of the best sample survey questions for event planning:
1) How satisfied are you with the event?
Question Type: NPS
2) What elements of the event did you like the most?
Question Type: MCQ & Open-ended
3) What did you like the least about the event?
Question Type: Open-ended
4) How likely are you to attend our future events?
Question Type: Yes/No
5) In your opinion, did the event meet its goals?
Question Type: Yes/No
6) How was your online event platform experience?
Question Type: NPS
7) Was it easy to navigate through the virtual venue?
Question Type: Yes/No
8) How well was the event structured?
Question Type: NPS
9) Which feature did you enjoy the most about the event?
Question Type: Open-ended
10) How satisfied are you with the virtual event networking opportunities?
Question Type: NPS
11) Did you face any difficulties while registering for the event?
Question Type: Yes/No, Open-Ended
12) How satisfied are you with the interactive opportunities provided to you at the event?
Question Type: NPS
13) What do you think about the content length?
Question Type: MCQ
14) How did you get to know about the event?
Question Type: MCQ & Open-ended
15) Please share your overall thoughts about the virtual event?
Question Type: Open-ended
16) Is there anything we could have done to enhance your virtual event experience?
Question Type: Open-ended
17) How was the audio-video quality of the event?
Question Type: NPS
18) How much would you rate all the virtual event sessions?
Question Type: NPS
19) Should we expect you in our future events?
Question Type: Yes/No & Open-ended
20) Is there anything you wish to share with us about the event as feedback? If yes, please do.
Question Type: Open-ended
7 Tips to Create an Effective Event Feedback Survey
- Keep your survey simple, short, and to the point.
- Ensure that you choose the right time to share the feedback form, which is not too late & also not too soon.
- Use images, videos, and graphics in the digital survey to make it more engaging.
- Make sure that your survey is mobile optimized for easy access.
- Thank your respondents and tell them that their presence at your event is appreciated.
- Use active voice sentences.
- Apply a combination of different survey question formats.
To host an efficient online event with the best engagement and networking tools, book a demo with Dreamcast today!
