High-quality backlinks are considered one of the most important elements in SEO strategies. Inbound links contain threats that can attract Google penalties for unnatural links.
You should Hire Dedicated Link Building Expert to avoid these threats and keep your website clean from any penalties.
When Interpreting Unnatural Link, Reputation Does Not Matter For Google
When Google finds unnatural or manipulative links on any website, it will be turned down with penalties. No matter how reputed your website is or its performances in the past, the unnatural links are not spared by Google and are penalized.
Single Bad Quality Will Not Lead To Penalty
For a single unnatural link, your website will not be penalized. More than 2 or 3 unnatural links will attract penalties. To avoid penalties, monthly auditing is required. When your backlinks are audited, you can check the irregularities of both outbound and inbound links.
You should also go through the penalized websites to analyze the types of unnatural links and take preventive measures for your website.
Anchor Texts With Exact Matches Are to Be Treated With Care
Many website owners use keywords that exactly match the anchor texts. They use those keywords to get the website ranked as fast as possible. Google algorithms will spot the exactly matched anchor text keywords and send them to the Spam team of Google.
The SEO company in New Jersey will guide you in choosing the ideal keywords that will help in building your positions and also not get penalized by Google.
Never Purchase Links
To avoid the penalties, you should never buy links. Though a high-value SEO link will look natural on your website, it will be spotted by the Google algorithm. When you are using ads or paid links, you should ensure a no-follow attribute has been added to stay away from the link schemes.
Customize on Your Own
Google will not show bad links to webmasters. But when you have requested a reconsideration, you may find some examples of bad links pointing to your website. Penalty recovery will be difficult when the webmasters have pointed to the bad links from your website.
Overuse of Keywords May Attract a Penalty
Your search engine ranks will hurt when keywords are stuffed inappropriately within the content. Keywords play a great role in improving the ranks, but they must be used naturally and appropriately.
Lifespan Does Not Affect
When Google spots manipulative or inappropriate links, the website’s lifespan does not matter. Google will not differentiate between the recent and the old links, and you will be penalized for the backlinks built many years ago.
There are examples of many websites that have been penalized in the year 2020 for the backlinks created in 2015-16. Thus bad links may haunt you even after many years when Google spots them for a penalty.
Recovery From Penalty
For removing the penalty, 2-3 reconsideration requests are required. Therefore, a timespan of around 6 months is required to lift the penalty.
To avoid penalties for unnatural links, your content must be original and high-quality. Though a single bad link may not attract a penalty, a monthly audit is required to control the website’s irregularities. You should hire dedicated link-building experts to declutter your website.