If you’re starting a business or an established company trying to gain an edge, one of your top priorities should be ensuring that your clients are delighted. If clients are satisfied, they will return and likely bring along their friends. Of course, simply being available to accept calls and address questions from clients isn’t enough to guarantee a five-star experience for everyone.
Hence, ensuring your website can be easily navigated and is quick to respond is crucial. By improving a website’s search engine ranking, an SEO marketing agency London can help draw more attention to the site and increase its traffic. Therefore, it is essential to think about search engine optimisation and other search engine strategies to provide a positive user experience.
This post will show you how to use SEO to serve your client better. But first, we must ensure that you have a proper grasp of Search Engine Optimisation and its significance, even for smaller and medium-sized enterprises.
1. Concentrate on ROI, not visitors
The quantity of visitors is no longer enough for search engine optimisation. Yes, you heard that right. While traffic can be a nice “feel good” number for you and your business, it is generally meaningless. The point isn’t to get a tonne of people who won’t buy anything but to get valuable clients (even if your content satisfies their search intent).
Thus, it is essential to consider the return on investment. To ensure that you are getting the “correct” kind of traffic, it is necessary to emphasise behavioural analytics.
It would be best if you reverse-engineered your clients’ SEO by utilising behavioural analytics, which is data that provides insights into the behaviour of online consumers.
The first step is to learn what your most valuable visitors are looking for so you can incorporate that knowledge into the content you create in the future. You can zero in on the most beneficial SEO tactics by tracking their return on investment.
2. Seek customer feedback
Shoppers usually put more stock in the opinions of their peers than they do in the claims made by large corporations. So to attract new users and get their attention, it’s important to aggressively seek out feedback from existing ones.
As long as a company meets all of the criteria for a positive customer experience, marketers can be bold in soliciting genuine feedback from their target audience. Clients should be given a day or two to think about filling out your short and crisp survey questionnaires.
The review request window might be a simple pop-up. It doesn’t hurt to follow up with a reminder or two, and it certainly doesn’t harm to sweeten the deal with promos or discounts. Be generous in the face of praise and criticism
If a company has enough 5-star ratings and a good overall rating, Google will include it in its rich snippets. Preview text that appears in search engine results pages (SERPs) underneath individual results are called featured snippets. Rich snippets have a greater click-through rate than standard results because both Google and users prefer to click on results that offer more information. Get an uptick by including structured data on the website.
More than just a source of ideas for improving the customer service your company provides, customer reviews can get the attention of search engines like Google, which in turn can improve your client’s search engine rankings.
3. Employ website interlinking tactics
Including links to other sites that you think offer information that is relevant to your own is also a good linking practice. The greater the number of sites that link back to yours, the higher you will appear in search results for that term. The quality of your time spent using this will also increase.
The likelihood that visitors will return to your site and make a purchase grows in direct proportion to how well you’ve optimised it for their experience there. In this manner, you can also boost visitors to your website. In addition, this will assist you in attracting a more extensive clientele who are much more likely to buy from you.
Now that you need to develop good practices in connecting, you should also prioritise increasing your site’s speed by tailoring it to mobile and tablet users. Considering that people using mobile devices have varying requirements and expectations from websites, this is a great method to enhance the user experience. Adding more pertinent keywords to your website is another way to improve its search engine optimisation. Increased traffic from people looking for these terms means a better overall user experience for your site’s visitors.
4. Optimise your site’s response time
In today’s mobile-first world, it’s crucial that your website displays beautifully and functions faultlessly across all devices. This necessitates an approachable and well-thought-out layout. You also must make sure that the info you provide is current and useful. Both your search engine rankings and your clients’ experiences will improve as a result of these measures. Make sure your site is optimised for speedy loading across all devices to boost both your search engine rankings and user satisfaction.
Using a responsive layout is another option for creating a mobile-friendly website. People using mobile devices will have no trouble viewing your site. That way, visitors will have a better time on your site and be more likely to make a purchase in the future. You’ll see an uptick in mobile-specific search engine rankings as a bonus.
Sales and earnings can rise in tandem with site traffic and user satisfaction. Boosting your search engine rankings and user experience is a great opportunity to make a much greater impact on the lives of others while simultaneously enhancing your own.
To summarise, make your site more user-friendly and search engine-friendly by employing these SEO tactics. You should always be consistent with your tone and the information you provide, undertake regular site audits, and use client feedback to develop social proof.
Clients are more discerning than ever before; thus, the bar has been raised significantly over the past decade. You can catch up quickly with the help of modern resources and expert advice.
Therefore, improve your client service by including strategic interlinking, keyword and search intent analysis, content marketing, etc. You may gauge your consumers’ level of satisfaction with your website, offerings, and support efforts by soliciting and analysing comments. Make use of this input in conjunction with research about your competition so that you may improve and outrank them.