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Increasing your reach means you can attract new customers, promote new products, and get your brand name out there. But if you’re not sure where to start, or your efforts have stalled and you’re not seeing results – you’ll need to know what does and doesn’t work. So whether you’re basing your efforts online with social media and creating an impressive website, or you’re taking advantage of some of the more traditional marketing tactics, like free gifts and branded cotton printed bags, there are ways that you can increase your reach. Read on to find out more…
Think about what you know
When it comes to increasing your customer reach, using what you already know can be helpful. You should think about what your current customers respond well to – this means you can work with this to reach out to customers that may not know about your company just yet. For example, if you work in a shop, and one specific item sells well, try and work out what type of customer it appeals to, and why. Once you’ve pinpointed a demographic, you could take your product online, and use this information to target those within a similar audience that don’t know about your business yet. This could open up your customer base and help you to increase reach easily. You could do this with a few different products – keep in mind if there’s a certain product that flies off the shelves, you can use this to your advantage.
Marketing
Increasing your general marketing activity is an obvious, but effective way to increase your business’s reach. There are so many marketing practices that you could try so you canfind an option that works well for your business – many of which are now online, but sometimes the classics work too. Think about advertising locally, networking with businesses around you and creating branded free gifts that you can give to your customers works well when it comes to getting your name out there – you just have to find a way that’s right for your business.
Everyone is on some kind of social media, which means you can use it as a tool to increase your reach and spread the word about your business. It makes it easier to network with others within your industry and allows you to connect with customers and spread the word about what you have to offer. Think about what works best for your business – if you sell a product, would videos and reels work best? If you offer a product or service, would connecting with your customers online to solve issues and answer queries be best? Think about which is most suitable.
Maintain great service
One of the best ways to increase your reach is to give your customers a service that they won’t find anywhere else. Word of mouth travels quickly, so if you work on improving and maintaining a high standard of service throughout your company, you can benefit from an increased customer base. As well as customer service, think about products or other services that you could offer that your competitors don’t. Offering your customers something that no one else can means you will attract your ideal target market from far and wide.
Update your content
It’s essential when increasing your marketing reach that you keep your content up to date – this could be on your website or social media. People will check out your social media before they make a purchase, so ensure you post regularly to keep your followers engaged. The same goes for your website – if it’s out of date, you might not be using it to promote your products as well as you could be. Maintain helpful, engaging content throughout your online presence to ensure you’re giving your potential customers what they need.
