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In this generation social media is one of the most important thing for everyone’s daily life. Because of social media we connect to each other very easily, just a simple message or mail. Social media is not just connected to our personal life but also connected to our professional life. Good network is always important. In social media the social media influencers doing a great job, they create a great connection with people. Ines De Ramon is popularly known as, social influencer, health coach and fitness enthusiast in America.
GOOD CONNECTION:
Good connection is really important part of social media. Influencer have the power to effect people mind. People like them, normal people follow them and admire their fashion, lifestyle, dress collection etc.So they have the knowledge, position and experience to build a good connection with people. People learn what Is good for them, it will help them to understand.
TRENDS:
In this generation we all always like to follow trending things. Influencers are usually know the need of the their audience. What is fashionable and suitable for audience. They post those trending things everyday on their page. People like to do those things.
CONTENT:
Interesting content is the most important thing in social media. Everyone like to see and listen interesting thing. If content become boring people might not like to follow them. In survey 62% of the respondents said that they follow an influencer because of their content. They have the creative ideas to attract people.
REVIEWS:
Online shopping sometime confused us. Influencer doing really great job. Some post reviews of their products, quality and services, some write stories related brand.
FOLLOWR:
The influencer not made overnight. They have lots of.Followers are relate to the creators, most importantly they trust them and listen to them.
TYPES OF INFLUENCERS:
There are many types of influencers. We will talk about 5 types of influencers.
- MEGA- They are celebrities, they havemore than a million followers. More famous than influencer. They don’t need to care about people need. Vanessa Bryant is also a mega influencer, she is a famous American model and philanthropist. 15M people follow her on Instagram. She is a billionaire. Her step father is Stephen Laine he is well known as a American inventory manager and also at food company.
- MACRO- Social media influencer who have 500k-1M followers. Called Macro. They have good engagement rates and large audience.
- MID-TIER- 50k-500k followers.
- MICRO- 10K-50K followers.
- NANO- 1k-10k followers. They are not professional influencer. Their content about like typical friends, family photos.
CELEBRITY LIFESTYLE:
Public are always interested in celebrity’s lifestyle, what they eat, what they wear, what they do in their personal life. Media capture their pictures as much as they can. Some private information about their life and also focus their mistakes. Because Public like to watch thosething. Many people complain that they did not like celebrity lifestyle. But most people admire them. Celebrity are the most popular influencer now days. Stephen Laine popularly known because of he is a celebrity father of Venessa Bryant.
INTERPRETATION:
We know about the difference between celebrity and the social media influencer. Some of them enjoy the media attention, some of them not. Ines De Ramon is a low-key celebrity she is a social influencer but she like to live under the shadow of her husband Paul Wesley. She never need anyone’s attention. She believe in simple living. Even she never share her relationship between the famous star. That’s the point different people have different thought, different point of view.
