In China, Livestream shopping (or simply live shopping) has taken over the e-commerce airwaves, combining existing retail formats such as the Home Shopping Network or QVC with live video, content marketing, influencer marketing, and entertainment value. To put it another way, live stream shopping is a new shopping phenomenon that is equal to commerce plus entertainment.
Live Shopping may range from fashion shows to live interviews or Q&A sessions to celebrities evaluating their favourite product in real-time, motivating viewers to buy in real-time.
Get ready, shopaholics, for a shopping experience you didn’t know you needed!
What specifically is Livestream shopping?
Livestream ecommerce or Live Shopping in the USA is similar to home shopping channels where viewers tune in to see what’s for sale, and buy right away. However, Livestream shopping adds a few new twists that modernize this age-old activity.
To begin with, Livestream shopping is, well, live. Rather than uploading previously recorded programs like television shopping networks, Live Video Shopping hosts sell their goods in real-time, with promotions lasting only as long as a live shopping show is live. The presenters also showcase or demonstrate features and functionalities of products they are selling.
Live online shopping offers a high level of interactivity. Consumers who watch live shopping shows may chat or ask questions, similar to brick and mortar stores.
Livestream shopping or live online shopping takes the idea of influencer marketing to the next level since the hosts are a mix of celebrities, models, micro-influencers or industry experts looking to sell their own (or someone else’s) products.
Live streaming shopping has also served as a useful model for buyers. Buyers may speak with a host directly to learn more about price, materials, size, and product functioning. In certain instances, it provides a simulated “in-store” buying experience without the need for travel or time commitment. Buyers may find new products they would not have discovered otherwise and confidently buy at the moment.
On these platforms, brands and store owners can either broadcast live videos on their accounts or collaborate with influencers to advertise and sell their products.
Hence, live shopping in the USA is slowly gaining momentum . Additionally the “see now, purchase now” attitude that has made live video shopping become even more popular. Some businesses may even provide a discount if you purchase within a particular time period, in the hopes of increasing sales.
There’s also a competition in retail hence sellers are required to come up with something that is engaging and entertaining. Gen Z and Millennials, who usually range in age from 20 to 35, are well-known content consumers that make up the majority of both buyers and hosts.
This aspect should come as no surprise, considering that a recent study found that more than 70% of Chinese Gen Z consumers prefer purchasing goods directly from digital platforms, compared to a worldwide average of 44%. They view technology as a natural part of their everyday life, rather than as something novel and avant-garde.
The live stream shopping concept in China may have evolved from the paradigm of home shopping channels, but it provides an experience that no other medium can match.
The authenticity that contemporary consumers want can only be provided via a reliable live video shopping platform. Because there is no video editing or Photoshopping, purchasers can be certain that they are viewing precisely what they will get. They see hosts using, wearing, or testing products in real-time. They see real individuals sharing genuine tales about real goods, which encourages them to purchase.
There’s also the two-way interaction that television or a conventional e-commerce website can’t provide. It’s as close to viewing and purchasing something in person as you can get without physically going to the shop and touching the item.
This immediacy of interactions, as well as the development of stronger relationships between consumers and businesses, is driving the fast adoption of live commerce, with the sector projected to grow in the future.
What are Consumers Purchasing?
From locally produced products to premium designer labels, consumers are getting their hands on almost everything they need or desire. The sheer range of goods accessible via live streaming platforms is a big part of their attraction.
Format for a Successful Livestream Shopping Show
Live streaming shopping is extremely “in the moment,” and brands are increasingly adopting this trend. When the camera begins rolling, there is nowhere to hide and no retakes. This is what makes live stream shopping so successful.
Today, live shopping providers like Channelize.io can help brands reach an audience that prefers online shopping as their preferred mode of shopping.
Your customers will have a better online shopping experience, and your sales conversion rate will improve. Furthermore, the real-time aspect creates a sense of exclusivity and excitement, which will attract new consumers.
Send an email to email@example.com right away.