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Over 6000 apps are added daily to the mobile app stores for the users to download. That’s pretty much, no? You can imagine how challenging it would be for a new app to sustain such cut-throat competition.
When a company releases its mobile app in the market, its primary goal is to acquire as many users as possible and engage the existing ones more. What they need is a mobile app development company full of experts who are proficient in developing a top-notch app.
It seems simple, but it is not as most users uninstall an app the first time they use it. You won’t believe it, but mobile app uninstallation rates have recently risen by 80-85%. Some applications perform well after their launch, but most of them do not survive the competition and end up being uninstalled.
This article is all about the best ways you can apply to lower the mobile app uninstallation rates. If you are planning to have a new app alongside, these proven methods can be much of a help.
So, let’s begin this discussion!
Reasons that Lead to Frequent App Uninstallation
If you think from the perspective of users, there are many reasons due to which they can uninstall an app. It can happen if they feel the app is of no use to them or isn’t serving the purpose it intends to. Some people even remove an app from their smart device right after they install it. Others do it when they find that they have not used a particular app for more than a month. According to a survey by Localystics, about 78% of the users uninstall an application within 90 days of its installation. Here are some top reasons that lead to the uninstallation of an app, along with the ways to fix them.
Reason 1: Recurring Push Notifications
We all are aware of the fact that what role push notifications from an app play in promoting a business. However, when the same messages recur frequently, users get frustrated and remove the app from their smartphones. It becomes the first reason that makes users uninstall an app, irrespective of its usefulness.
According to one of the slides shown in the Facebook F8 Conference, around 71% of the users uninstall an application due to irritating, useless push notifications.
How to fix it?
You can offer users an option to mute or disable the notifications, along with a possibility to set their frequency. Moreover, you should ensure that you dispense only the related and crucial information to your users. Too many updates and information can be frustrating and backfire your app growth and installation rates.
Reason 2: Long Loading Time
You might have heard people saying that time is money. Well, today, this rule actually follows, and nobody has any extra time to wait for the things they want. This concept applies to the app loading time too. If a user has to refresh an app repeatedly when it’s not loading fully, it will undoubtedly make him tired.
The slow loading time of an app presents users with an unpleasant experience. Around 75-80% of the users take only one chance to load an app altogether. If the application loads terribly slow, they remove it in the second go.
How to fix it?
You should ensure that the app undergoes functional and performance testing. There should be no freezing or crashing issue that leads to slowing of loading speed. If there is such an error, you need to identify the bugs leading to it and fix them as soon as possible.
Reason 3: Non-Interactive UI/UX
A user interface is the first thing that lures a user to download and install an app. As per a study, around 63% of app downloads happen as a result of random searches. It means offering your users a rich design and interactive UI will help increase your app downloads. Otherwise, having a dull UI/UX will not make your users think for even a second before uninstalling your app.
How to fix it?
This issue needs to be fixed at the designing stage of the app development process. There are specific UI designing standards that every app designer needs to follow while developing the elements of a UI. These standards include simple design, functional components, explicit content, quickly loadable graphics, etc.
Reason 4: Security Concerns
Privacy of users has always been a prime concern, and neglecting it can be highly damaging to businesses. This is why many popular apps like Facebook, T-Mobile, etc., have to face colossal humiliation and negative feedback from users worldwide due to recent data breaches.
Your application must maintain and secure the private information of your users. Failing that can lead to frequent uninstallation of your app.
How to fix it?
To prevent privacy invasion of your users’ data, you can offer them an option to skip sharing their private information to the app server. Moreover, you can avoid asking for many critical data from your users so that they can quickly trust you and won’t hesitate to use your application.
Reason 5: Complex Registration Process
Many applications ask users to register themselves before using them. Well, this isn’t much of a problem until the registration process becomes so complicated that it starts frustrating them. Even if your app has a beautiful interface, it won’t be of any use if the user can’t reach there due to unnecessary and complex registration stages. A long wait during the account registration process can annoy the users and intensify the app uninstallation rate.
How to fix it?
Do not add multiple and complex verification steps in the registration process. Also, offer your users an option of registering through their email or social media accounts to save their time.
Final Thoughts
An average mobile app retention rate has become the most helpful determinant to measure the success and growth of your mobile application. The more users your app retains, the greater the chances of new users to install your app, looking at the retention rate and positive feedback from the existing users.
If you, too, want your app to sustain in this competitive market and reduce the app uninstallation rates, you need to make it highly engaging and functional. When your app performs well and has minor flaws, your app download rate will climb up, and the app uninstalls rate will decrease extensively. Hiring a mobile app development agency can be a good option as the experts there know how to rectify errors and develop a bug-free app.
