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Tag: Keyword research

What is Keyword Research
Digital Marketing

What is Keyword Research

Keyword research can be defined as the process using which you research popular search terms that people type into search engines like Google. And you can include them tactically in your content so that your content appears on the first page of Google search. Keyword research plays a significant role in Search Engine Optimization (SEO). The keyword research involves choosing a specific topic for your content that is mainly focused on a set of few targeted keywords that you want your article or blog to rank for. (Visit digital marketing institute in Bangalore to learn more about Keyword Research) Recognizing your buyer’s persona and buyer’s journey to buy is a good business initiative and can help you to decide which are the keywords to be targeted for writing the content. The ...