Is Natural Beauty Better?
Natural, organic, clean, eco-friendly, nontoxic-many of these words are utilized to describe the large movement perfectly into a more transparent beauty industry. Recently, conversations relating to this phenomenon are rising, turning up in retailers as large as Sephora and CVS. Based on a Harper’s BAZAAR poll taken this past year, nearly 50 % of surveyed women (1,000 participants varying in age, race, and ethnicity) claim that they can use natural splendor products.
“Purchasing natural splendor means investing in fixing your personal well-being and the healthiness of the earth.”
With respect to the brand, company, or publication, the phrase ‘natural’ varies. With no obvious definition, greenwashing is able to run rampant, so let’s steer clear of the confusion. Natural splendor descr...