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The moment a business encounter a new product, they try to seek solace among themselves rather than seeking outside help. If you understand the value of a product it is big for a business. At this juncture an interactive product tour is of help. The top notch companies are getting used to product tour for retaining new users and looking at enhancing product adoption and feature adoption. The onus is to explain features along with functionality in an interactive manner and it is not that an user needs to understand things by chance.
More about a product tour?
Product tour is an experience that is worth discovering by itself. In some ways it explains the first experience of a child with the outside world. Product tour provides a safe environment where an user can experience your product in an interactive manner. It is better that your company accompanies a little kid all by itself and not leave him alone in the middle of the road.
Their aim is to enhance the comprehension of the product. it is an ideal walkthrough with an user so that you may provide user by user instructions. This enables a connection with the users since there are numerous alternatives as people would be preventing waste of time.
It does not make sense to not work on a user after you have acquired an user. This would enhance feature adoption along with the benefits that you are going to take away from an user immediately.
Is there a need for an interactive product tour?
With a product tour it motivates the people motivated and ensures using the product. such moments is the starting point for a great relationship with the clients. This requires a little more than a clear design and every bit of details. You have to figure out that the value of a product is obvious and an user needs to capture it the first moment. Do keep in mind that the customers may not be using the product if they are not aware on how to use it.
A series of simple steps may seem to be complicated for an end user who are not techy savvy. Make sure you help them when they are lost. Act in a proactive manner and they should never feel that they are losing out on the product. As per survey 67 % of clients prefer self- service and not interacting with a customer representative.
91 % of customers would prefer to have a strong knowledge base. Tailor made guides are possible that is going to provide interactive tours a great option. If you guide them on how to enhance their experience, the chances of enhancing the user are at the higher end.
Interactive product tour and their user cases
For making product tours there are various places to consider
Product introduction
Product tours provides an excellent opportunity if you are planning to introduce your product in an interactive manner. This is going to guide you about the features of a product and how to use them. Tell them about each and every thing as regarding the product on your tours.
On boarding of new employees and new users
If you have earned new users the news is a great one. With product tours you can enhance the bandwidth of the new users. In this manner it is possible to quickly comprehend the functions of your product and understand the real value of it.
Loyal users are possible if they are aware on how to use the product. Ensure that you pay a lot of attention to the process of on boarding. Even you may train the employees on how they can grow the business with the help of interactive product tours. Better they are aware about the product they would be able to guide your customers in a better way.
Last comes the question of managing with changes. Product training would have been provided to the employees, but the product keeps on evolving and changing. So it is necessary that you revive and upgrade the knowledge of the employees. Change management covers not only employees but even the users.
