Are you familiar with local SEO but wish to improve the effectiveness of this critical marketing tool, or are you now realizing how crucial local SEO is when your business relies on visitors in your area? Potential clients are continuously searching for what your brand has to offer, no matter where you are in your digital marketing journey, and there are various things you can do to ensure they discover you.
While general SEO focuses on increasing rankings in search engines all over the world, local SEO is ideal for exposure in searches in particular places. This is the most effective marketing method for highlighting your products and services to local buyers.
If you use the appropriate technique to build a good client base, improving your local SEO provides more visitors, rankings, and sales. In this article, I’ll guide you on how to improve your local SEO to keep your online business available and visible to customers.
What is local SEO?
Local Search Engine Optimization (SEO) is a subset of SEO that focuses on making a website more visible in local search results. These efforts include content, on-page improvements, and link building with a specific, localized goal.
Why is local SEO important?
Local search optimization is critical, especially for brick-and-mortar businesses that serve certain towns, cities, or even states. If done correctly, local SEO allows customers to quickly and easily access information about your brand, bringing them one step closer to a purchase.
With that all being said, let’s dive into the local SEO methods you can adopt and implement right away.
10 Proven, Reliable Tips for Improving Your Local SEO
Now that you know what a local SEO is and why it is important – without local SEO, your company could be missing out on a lot of visitors. Let’s look at the top ten ways to improve your local SEO.
1. Claim Your Business on Google My Business
Every day, users from all over the world rely on your company listings for accurate information. It is critical for your SEO that this is simple and quick for the search engine to detect. A Google My Business account boosts your company’s online presence almost instantly by allowing it to appear in listings where it would not otherwise appear. To set up your account, simply follow Google’s instructions.
2. Do Local Keyword Research and Optimize Your Content
SEO for local businesses, like any other excellent SEO approach, should begin with thorough keyword research. However, for local SEO, you must consider keywords with your locality in mind.
3. Optimize for Voice Search
The need for voice search is growing and will continue to grow in the future. As a result, it is critical to optimize how customers ask questions when speaking into gadgets when it comes to local SEO. When optimizing for voice, it is important to consider client interests and make the relevant information available and accessible to them.
4. Create a Strategy and Monitor Your Online Reviews
Online reviews have a significant impact on whether or not a potential customer buys from your brand. Make sure you have a solid strategy in place to stay on top of internet reviews. Begin by requesting favorable feedback from your consumers to boost your internet rating. If you do receive a less-than-perfect review, make sure you respond to it openly.
5. Create Local Content Strategically
Give your website outlets a local focus while generating content. Publish content based on local events and activities or feature other local companies. For an added SEO boost, try to develop cross-linking with other local brands as well. You can also make local videos that define your company’s niche. This strategy will help you in being ranked on the search engine for each given location.
6. Setup Social Media Signals
When it comes to ranking for local SEO, having social media signals pointing to your locality is an added bonus. You don’t have to do anything with it, but the mere existence of the page is preferable to nothing. However, if your brand requires it, you should have a social media strategy that allows you to manage content for multiple locations. You can create a Facebook Business Page to achieve that.
7. Add Your Business to Local Directories
After gathering information for your Google My Business page, a vital stage in your local SEO approach is to submit the same information to internet business directories such as Yelp, MapQuest, YellowPages, HubSpot, TripAdvisor, and others.
8. Optimize Your Website for Mobile Viewing
Because the majority of local searches are conducted on mobile devices, ensure that your website is mobile-friendly. If your website is not mobile-friendly, you risk losing potential clients to your competitors. According to a 2017 Acquisio study, traffic from local searches can be highly profitable, with a staggering 75% of all mobile searches with local intent resulting in offline visits and in-store visits within 24 hours.
9. Create a Dedicated Webpage for Each Product
While it may be tempting to group all of your items on a single page, avoid the urge. Consumers will not be entertained if all of the products or services are crammed onto a single large page. Instead, each page should be dedicated to a different product that you offer. This approach can also help you improve your ranking chances.
10. Add Location-Specific Web Pages
Using your keywords, create some location-specific pages for your website. If you want to target more than one area, you must have location pages on your website. Add store hours, name, address, phone number, testimonials, promotions, and other similar information to each page, and strive to generate distinct content for each.
Local SEO is an essential component of any SEO plan for small businesses. It will help your audience find you when they search online if you have a storefront or a service area. Implementing the above actions will be extremely beneficial to the success of your brand.