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Custom packaging boxes are designed to be located separately from regular aisle shelves to provide additional cladding and better product visibility. Cardboard candle boxes appear anywhere in a retail store where space is available. Custom boxes are used to draw extra attention to your brand and take place. Using a custom candle packaging box, products are removed from overcrowded sales shelves and projected so that customers don’t experience what’s called analytics paralysis. There are a few things to keep in mind when implementing pop display candle packaging boxes.
The Purpose of Using Custom Display Packaging Boxes
First, you need to know why you are customizing the display. For example, if you plan to provide packages for a specific product, or “buy one, get one”, then your POP display intent should convey a message to buyers. To announce a promotion, you want a display that offers a possible surface for ad design. This should be your top priority when choosing a POP view candle packaging box.
Grab Attention of Target Audience
You need to know the audience you are targeting with point-of-purchase advertising. There are several factors to consider when determining an audience. For example, the type of candle retail store where you will place your display and the location of the retail store where your display is located. You also want to consider your target demographic.
Also, having displays in a convenience store rather than a grocery store will affect who your customers are. This also affects the reasons for buyers to shop. Shoppers who visit the grocery store to buy multiple products are likely to find the product on their POP screen while browsing the shelves. On the other hand, shoppers who visit the supermarket to buy a few items may have less chance of finding your display.
Location for Placing Custom Packaging Boxes
If you are putting up displays in a convenience store, it is best to assess the area towards the front of the store so that many customers can see them. When setting up a POP display in a retail store, choose a space that is strategic enough for customers or shoppers to easily see the product. It doesn’t have to be in front of the store.
If storage space is limited, you may not want to use the large screen blocking the hallway. Likewise, if the store has sufficient space, you should not opt for small displays as they may cause your product to be lost in the crowd.
These are some of the things to consider when choosing a custom presentation box to promote your brand. You can choose the right size box on the display and place it in the right place so that your product can be found by buyers. This will also ensure that you convey your message to buyers effectively.
Design Custom Packaging Boxes Appealingly
When designing packaging for your candle product, you want to make sure you have a cardboard box or box that can protect the item during transit. You want items to arrive in the box safely and correctly for a great unpacking experience. When a customer opens a box and finds that the item is broken or damaged, they will give the customer an alarm.
You need to avoid design flaws that can damage your product, customer experience and service. The packaging design should eliminate gaps that could cause unnecessary removal of boxes during shipping. The thickness of the packaging should be considered when designing your custom candle packaging box. Things like bubble wrap or peanut wrap can help soften the product, but may not be necessary. What you need is a sturdy corrugated cardboard box where the product can be properly placed in the crate.
Use Catchy Graphics to Design Custom Packaging Boxes
You may not be able to avoid product returns completely, but having intuitive packaging can help if you need to return a product. Product packaging affects the customer’s feeling after opening the box. If the product is damaged, the customer can request a return. The same box can be used for returns and if it is not in good condition the possibility of taking back or reselling the product will be excluded as it will arrive worse than the customer received.
Good packaging allows for excellent unpacking and reduced returns. Ask for the packaging to be recycled too. Consumers prefer packaging materials that can be recycled or reused. When you consider these features, you are responsible in the sense that you are interested in what customers experience after receiving their products.
Communicate with Customers Using Custom Packaging Boxes
What customers experience when they unpack a candle product determines how customers perceive your brand. This creates a perception of your company in the customer’s mind. When you have a custom candle box that communicates with customers, make their day. You can put messages in boxes that customers want to recycle. Packaging boxes allow you to tell your brand story to customers.
