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Animated video ads are a powerful way to capture the attention of your audience, tell a compelling story, and drive conversions. But how do you create animated video ads that stand out from the crowd and achieve your goals? Here are some best practices and tips to help you get started.
Define your target audience and objective.
Before you start creating your animated video ad, you need to have a clear idea of who you are trying to reach and what you want them to do. This will help you tailor your message, tone, style, and call to action to your specific audience and objective.
For example, if you want to increase brand awareness, you might want to use a catchy slogan, a memorable character, and a humorous tone. If you want to generate leads, you might want to use a clear value proposition, a problem-solution approach, and a strong call to action.
Choose the right format and size.
Facebook offers different formats and sizes for video ads, such as square, vertical, horizontal, carousel, slideshow, collection, and stories. Each format has its own advantages and disadvantages, depending on your objective, budget, and creative vision.
For example, square videos take up more space in the news feed and perform better on mobile devices, while horizontal videos are more suitable for desktop viewing and longer stories. You should also consider the length of your video ad, as shorter videos tend to have higher completion rates and engagement rates.
Use relevant characters and visuals.
One of the benefits of using animated video ads is that you can create any character or visual that you want, without the limitations of live-action videos.
However, this also means that you need to be careful about choosing characters and visuals that are relevant to your audience, product, and message. You want your characters to be relatable, likable, and representative of your target audience. You also want your visuals to be clear, consistent, and appealing.
Tell a story with a beginning, middle, and end.
A good animated video ad should have a clear structure that guides the viewer through a logical sequence of events.
A story with a beginning, middle, and end can help you hook the viewer’s interest, build tension or curiosity, and deliver a satisfying resolution or outcome.
You can use different storytelling techniques, such as humor, emotion, surprise, or conflict, to make your story more engaging and memorable.
Add value and benefits to your product or service.
Animated video ads are not just about showing off your product or service features. They are also about showing how your product or service can solve a problem, fulfill a need, or improve a situation for your audience.
You need to highlight the value and benefits of your product or service in a clear and compelling way. You can use testimonials, statistics, comparisons, or demonstrations to support your claims.
Include a call to action.
The ultimate goal of your animated video ad is to get your audience to take action. Whether you want them to visit your website, sign up for a free trial, download an app, or buy a product, you need to include a call to action that tells them exactly what to do next.
Your call to action should be simple, specific, and urgent. You can use words like “click here”, “learn more”, “get started”, or “buy now” to create a sense of urgency and direction.
Test and optimize your animated video ads.
Creating an animated video ad is not a one-time process. You need to test and optimize your ad based on the feedback and results that you get from your audience.
You can use different tools and metrics to measure the performance of your ad, such as impressions, reach, views, watch time, engagement rate, conversion rate, and return on investment.
You can also run A/B tests with different variations of your ad, such as different visuals, messaging, or calls to action, to see which one performs better. By continuously testing and optimizing your animated video ads, you can improve their effectiveness, reduce their cost, and achieve better results over time.
Conclusion
To sum up, crafting successful animated video ads involves a well-thought-out approach, meticulous implementation, and ongoing refinement.
By incorporating the suggested guidelines and advice discussed previously, organizations can produce captivating animated video ads that effectively capture the attention of their intended audience, convey a compelling story, and drive conversions.
It is crucial to stay mindful of the target audience and the desired objective while continually analyzing and optimizing the ad based on real-world feedback and data.
By doing so, companies can achieve optimal results and gain the maximum return on investment from their animated video ad campaigns.
Author Bio:
Komal Kokate is the Co-Founder & CEO of MotionGility – An Advertising Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.
