Understanding How Google Ads Really Work
If you’ve not used Google Ads before, you might sit with a confused look on your face while staring at the computer screen. Fortunately, you’ll find everything you need to get started in this guide!
How Do Google Ads Work?
Using a pay-per-click (PPC) model, the idea with Google Ads is to use keywords to appear in front of your target market. If you sell shoes, you want to reach out to people searching for ‘shoes’ on the internet. Of course, this is a basic example, and you’ll want to refine your keywords to balance competition, traffic, and price.
Either way, the PPC model means that you won’t pay for your ad to appear on a Google results page. Instead, you only pay if the prospective lead clicks on your ad (hence the name!). In short, your ad will go up against all the ads of other ...