Live Shopping Is Having A Moment: How You Can Get Started
In China, Livestream shopping (or simply live shopping) has taken over the e-commerce airwaves, combining existing retail formats such as the Home Shopping Network or QVC with live video, content marketing, influencer marketing, and entertainment value. To put it another way, live stream shopping is a new shopping phenomenon that is equal to commerce plus entertainment.
Live Shopping may range from fashion shows to live interviews or Q&A sessions to celebrities evaluating their favourite product in real-time, motivating viewers to buy in real-time.
Get ready, shopaholics, for a shopping experience you didn't know you needed!
What specifically is Livestream shopping?
Livestream ecommerce or Live Shopping in the USA is similar to home shopping channels where viewers tune in to se...