The total quantity of hyperlinks pointing to a website is unimportant to Google, says Search Recommend John Mueller.
Google’s John Mueller says the entire quantity of inbound links a website has does not issue at all towards the search algorithm criteria.
A single good link from the relevant website can be much more impactful than millions of poor-quality hyperlinks.
This is mentioned by Mueller throughout the Google Search Main Search engine optimization hangout recorded on Feb . 19.
A site proprietor submits the following question to Mueller: “What issues most? The number of unique mentioning backlink domain names or the complete number of backlinks? ”
Sometimes known for his vague solutions, Mueller couldn’t be more clear in describing how little either of these aspects matters to Google.
Read his complete reaction in the area listed below.
Google’s John Mueller on Inbound links
Mueller advises site owners not to focus on the total number of links pointing to their site. Alternatively, the total number of unique referring domains.
Google does not evaluate hyperlinks that way, he clarifies:
“I don’t believe we differentiate like that within our techniques. From my point of view, I would tend not to focus on the total number of links to your site, or the total number of domain links to your website, because we look at links in a very different way.”
What issues to Google with regards to hyperlinks is just how relevant every one would be to the web site it’s pointing toward.
That is how Google determines how much to consider person links. The total amount “doesn’t matter whatsoever.”
Theoretically a website could build millions of hyperlinks throughout countless domains, and Google could end up ignoring them.
“We attempt to understand what is applicable for a web site, how much ought to we consider these individual hyperlinks, and the total quantity of hyperlinks does not issue at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.”
Mueller says a single link from a appropriate resource can send a more powerful signal to Google about how it should deal with that page.
He gives a hypothetical example of a page obtaining associated with from the major information website. Google would see it as an important page even if that’s one of the only links it has.
“Or there could be one really good link from one website out there that is, for us, a really important sign that we should treat this website as something that is relevant because it has that one link. I do not know, perhaps from just like a big news site’s webpage, for example. So, the total number essentially is completely irrelevant.”
High quality more than amount is what issues to Google.