Are you trying your best to improve customer loyalty and boost ROI but not getting the expected results? YES! Then, you might not be using the most powerful marketing tool- push notifications.
Although you can send emails to reach your customers, this marketing channel does not deliver the productive result as WordPress push notifications deliver. So, you must incorporate push notifications in your sales funnel. Why so? Because push notifications not only keep users engaged but also instil a sense of loyalty in them toward your brand.
But incorporating push notifications into your marketing strategy is also not a simple task. You should also know how to use them to get effective results.
So, in this blog, we will cover the ways by which you can improve customer loyalty and increase ROI with push notifications.
But before proceeding to the ways, first, let us know what exactly push notifications are.
What exactly Push Notifications are?
Push notifications are simply messages that show up in the notification area of mobile browsers or mobile devices. They are intended to remind users to use a particular app or website and prompt them to take certain actions. To boost engagement rates, these push notifications are delivered at various times throughout the day. They help your app stay at the forefront of your users’ minds. You can now send push notifications to users’ desktop computers and web browsers.
How do Push Notifications Boost Customer Loyalty and Increase ROI?
To see how push notifications increase sales and encourage loyalty, let’s look at the ways here:
1. Send Updates to Keep Users in Touch
The most recent information about your company is delivered via push notifications so that customers don’t even need to open the app. Through immediate push notifications, you could inform users of new arrivals or a “flash sale,”
2. Send Welcome Push Notifications To Users
A simple “Hi” can accomplish a lot; it doesn’t need to be much. Greet the new user and briefly describe the benefits and essential features of your app. Simple greeting messages have been shown in studies to significantly lower the number of app uninstallations.
3. Use Rich Media
Sending a more visually appealing notification is possible with the use of rich media. Additionally, rich media can be used to send pertinent information, including images, carousels, ratings, and more. To encourage users to make a purchase, use images to display products left in a shopping cart.
4. Make Announcements of New Features & Updates
Don’t forget to inform your users of any new app features. This is a clear indication that you are spending money on the app’s use and that the user experience is constantly being enhanced. Provide your customers with fresh motivation to use the app if usage has dwindled so that you can continue to persuade them with your offerings.
5. Create a Personalized Experience to Improve Customer Loyalty
Personalization boosts the open rate by 800%. Uninteresting messaging will not keep your users around for long. Uninstalls cause turnover and generic experiences cause revenue loss.
On the other hand, personalized WordPress push notifications come in handy in this situation. Most push notifications can be action-specific, enticing users to open your app and complete a transaction. So, create a personalized experience to increase customer loyalty.
6. To showcase your Concern, Send Location-Specific Notifications
Push notifications with location-based information make your message much more pertinent. Providing the appropriate information at the appropriate time and location is beneficial. Customers may visit a store and use the promotional code to purchase if offer notifications are sent to them as they approach a physical location or another targeted area. Location-based notifications are a superb way to convince people to buy from you even if they weren’t initially interested – a great way to increase revenue.
7. Push Notifications are the Best Way to Start a Conversation
A push notification is the best way to start a conversation. By opening the first line of communication between your company and the customer, you can benefit. To engage your customers, you must be humorous. Receiving push notifications increases your customer’s awareness of a brand while also making them smile. Sending amusing pictures and videos will also work to get their attention.
8. Start A/B Testing
Even if you have given the in-app messages a lot of thought and are certain that they will elicit responses from users, you may still be wrong. Find out which addresses, call to action, etc. are most effective for your customers by using A/B testing. Pre-sampling tests, in which you send various variants to smaller user groups first and then present the components to the entire group, can also be used in this situation.
9. Everything Depends on Timing
Push notifications should be scheduled at the ideal time for the best results. Nobody wants to be disturbed while at work or while they are sleeping. The messages can serve as a reminder and be set off by specific events (like a month of inactivity). When addressing working professionals, for instance, you could send your messages on the weekends and after business hours. Make sure you understand your audience so you can tailor your campaigns.
A well-designed mobile app does not ensure consistent revenue for the channel. To get more installs, increase usage, and ultimately increase revenue for your company, you must market your application to your target audience. It’s crucial to develop user loyalty once your app has moved past the awareness stage. WordPress push notifications play a prominent role at this point. To achieve the desired level of engagement on your application, you can automate sending these brief messages to various user segments at suitable times and intervals.
Moreover, if you are looking for the best push notifications provider, then choose WonderPush as this provider provides a simple and reasonable way to send push notifications to applications and websites. And, you also don’t need to know how to do coding to get started.