Why Is Social Media Marketing Important in Today’s Day & Age?
We are living in the age of the internet, an era where the human connect is often via a virtual medium. Today an average person is spending 2-3 hours on social media every day and hence it is not really a surprise that of late a lot of interest & activity is centred around the social media platforms like Facebook, LinkedIn, Twitter. Instagram etc.
This is especially true from a business perspective where a large number of marketers are using these platforms to market their products & services to the end customers. This was evident during the Corona pandemic where amidst restrictions & cancellations for in person events, budget cuts and all sort of uncertainty, firms invested in social media strategies to engage potential customers.
For example
PlayStation launched its ...